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- Starbucks' new Instagrammable Tie-Dye Frappuccinois available for five days starting on Wednesday.
- Previous limited-edition Starbucks frappuccinos have been less appealing in real life than in promotional photos.
- Pictures show just how big the difference between advertising and reality can be.
- Visit Business Insider's homepage for more stories.
On Wednesday, Starbucks launched a limited-edition Tie-Dye Frappuccino.
It tastes like banana candy and will only be available for five days — or until supplies run out.
The Tie-Dye Frappuccino will be the newest addition to Starbucks' ever-growing (and shrinking) family of Instagammable, limited-edition frappuccinos. Retired members include the Unicorn, Zombie, and Witch's Brew Frappuccinos.
However, these colorful cups of blended sugar don't always look the way they do in Starbucks' advertisements. Sometimes, they don't even come close.
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Launched in April 2017, the color-changing Unicorn Frappuccino promised to be a vibrant, first-of-its-kind drink bursting with intense pink and blue.
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But the real drink was just kind of a confused purple mess.
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The Zombie Frappuccino was advertised as a spooky green drink with brain-like pink whipped cream on top. It was released in October 2017, just in time for Halloween.
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The pink brain was definitely there, but the green body just looked kind of muddy.
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The festive Christmas Tree Frappuccino dropped in time for December 2017.
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But it looked less like a Christmas tree and more like an unruly Christmas bush.
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In Starbucks' ads, the Crystal Ball Frappuccino was swirled with mystical green and topped with rock candy sprinkles. It was available in March 2018.
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In real life, it just looked kind of pale green. At least there were some sprinkles on top.
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Starbucks conjured up the Witch's Brew Frappuccino for Halloween 2018.
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But the concoction turned out to be less than enchanting.
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So will the Tie-Dye Frappuccino deliver the explosion of Instagrammable color and flavor Starbucks is promising? Or will it end up looking like another murky mélange?
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The Tie-Dye Frappuccino actually looked pretty good fresh from the blender on its first day of availability.
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But a few short minutes later, the clock struck midnight and the Tie-Dye Frappuccino turned into murky swamp water.
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